Accoring to the Design Council, design is a powerful tool in a downturn. Well, they would say that.  In fact they say:

Companies big and small are rising to the challenge of hard times through a conscious investment in design. Their decision to innovate – to rethink and regenerate their products, operations and image – can be taken by a company of any size and in any area. Design and brand strategy can help elevate a firm or its products from the ordinary, the tired or the predictable, demonstrating that the business is alive, dynamic and responsive. And in a declining market that just might make the difference between growth and collapse.

 I think there is some useful information here.  Every company should look carefully at what makes its customers want to part with money and do everything to make sure it’s spent with you.


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