Survive the Recession

Can your business beat the downturn?

Entries for the ‘Recession’ Category

The Psychology of Recession part 2

There’s lots of research and talk out there on the psychology of recession. Some interesting takes:

Some sociologists argue that there’s evidence that a recession can increase ‘happiness’.  Profs Mel Bartley and Andrew Oswald talk on Radio 4’s Thinking Allowed (the listen-again feature will be available for some time - listen in at around the [...]

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The Survival Seven #5

Think I’ll gather together some  snippets on the psychology of the recession for a post later.  Meantime, here are some recession-surviving gems I came across recently:

Marketo thinks that only the paranoid survive a recession.  Links to a good roundup of recession tips for B2B
Survive the Recession: Live like a Mexican - being married to a [...]

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The Psychology of Recession part 1

An old acquaintance popped the question “How’s business?”  He’d never asked this before.  He’d never even shown any interest in my businesses.  Just for a second, I considered answering, “Oh, it’s terrible.  I had to sell the house.  And as for my staff, it’s just too bad.”
Instead I told the truth: that my IT company [...]

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The Survival Seven #4

thisismoney.co.uk has a round-up of recession survival tips for individuals
Real Business has ten tips to improve networking.  A useful reminder that the key to survival is tip 10 that people do business  with those that they like, trust and respect
Are you a web designer?  Jeffrey Zeldman has a really useful guide to surviving the recession: [...]

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Recession-proofing PR too

Even the PR industry has decided to get some PR out on how to keep itself in business during a recession.
Downturn worries to tackle in PR Success Monthly’s new newsletter include:

newspapers getting thinner - less room for PR targets
luck - solution: get lucky (well at least be prepared)
scepticism - take time to win over the [...]

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The Survival Seven #3

Bytestart has some useful links to resources to help small businesses survive the recession (quick -  includes a link to get the Quickbooks accounting software FREE of charge but only until Jan 22!!)
According to the Institue of Customer Service, the recession may improve customer service in the UK - even providing some good news stories [...]

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